Shake Shake with Pride Shake

Shake Shack shows its support for its LGBTQ + employees and guests by partnering again with longtime partner The Trevor Project – the world’s largest suicide prevention and intervention organization for LGBTQ + youth.

Nearly 2 million LGBTQ + youth have seriously considered suicide in the United States in the past year, a fact the channel hopes to highlight with its “Here” campaign with a limited-edition Pride Shake, according to a statement. company press release. For the month of June, 5% of the shake’s sales will go to The Trevor Project.

“Shake Shack seeks to support and create safe spaces for employees and LGBTQ + communities at a time when hatred against marginalized groups continues to escalate in this country,” said Idris Stover, Director of Diversity, equity and inclusion at Shake Shack, in the press release. “We are honored to partner with The Trevor Project again. And we continue to play our role as a company by taking action and continuing to be a champion during Pride Month and beyond.”

The shake, available in June in most locations in the United States, features strawberry and blackberry ice cream topped with a mix of mango and passion fruit, whipped cream and rainbow sprinkles. -sky. It comes in a Pride mug, complete with an updated pride-themed burger icon.

“Our campaign is based on the principles of inclusion and diversity, so it was important to update our burger icon and campaign color scheme to be consistent with the 2018 redesign of the pride flag,” said the statement said. This color scheme has the original rainbow and includes the significant addition of black and brown to represent people of color, as well as light pink and light blue representing the trans pride flag. . “

Shake Shack’s focus is also on “All-In,” an internal initiative that helps ensure its team members foster a culture of diversity, inclusion and empowerment for all employees. More precisely, he

  • Launch of the employee resource group, HEROIQ +, which stands for Helping Educate in Orientation, Identity and Queerness +.
  • Cited as “LGBTQ-Friendly” on Google addresses and business listings to indicate that locations are safe spaces for everyone.
  • Take action to reclassify more single-cabin toilet facilities for use by all genders.
  • Achieved a 100% score on the Human Rights Campaign’s Corporate Equality Index for the third year in a row.

As of July, employee resource group HEROIQ + is helping produce the chain’s monthly Stand Together series, a company-wide educational diversity forum used to stimulate dialogue. and fostering a more inclusive workplace, with The Trevor Project, focusing on the theme of mental health. among LGBTQ + youth.

New York-based Shake Shack was # 25 on Fast Casual’s Top 100 Movers and Shakers list.

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