Merkle launches data accelerator for nonprofits

COLUMBIA, Maryland – (COMMERCIAL THREAD) – Merkle (www.merkleinc.com), a leading technology-driven, data-driven Customer Experience Management (CXM) company, announced the launch of its data accelerator for Nonprofits, a cloud-based data management solution that enables nonprofits to connect their data sources and eliminate technological and analytical limitations to drive organizational growth. The Data Accelerator for Nonprofits builds on Merkle’s 33-year legacy as a customer experience transformation business partner for corporate and nonprofit brands to bring a innovative and commercial level marketing to non-profit organizations.

The cloud-based solution enables marketers to set up a cost-effective, centralized data management solution in weeks, rather than months, and analyze campaign performance and constituent segment behaviors. The Data Accelerator for Nonprofits integrates disparate first, second, and third party data, creating an integrated constituents experience. Additionally, the solution performs identity resolution to match individuals across various data sources. Dashboards include executive summaries, donor lifestyles and behaviors, campaign analysis and test results, and are easily scalable to meet the future needs of the organization.

“For many nonprofits, marketing and fundraising operations are fraught with challenges, including budget constraints and aging infrastructure. Many are struggling to connect their siled data sources and cope with the technological and analytical limitations that hamper their organizational growth, ”said Jane Portman, head of health and nonprofits at Merkle. “The Data Accelerator for Nonprofits provides a solution to these challenges with its integrated data source and streamlined, constituent-centric approach.

The Data Accelerator for Nonprofits enables marketers to:

  • Integrate and centralize disparate data sources into a unified platform from all parts of an organization, augmenting CRM and messaging platforms

  • Monitor and measure the effectiveness of fundraising campaigns

  • Provide privacy-safe data hygiene to reduce wasted marketing spend and duplicate marketing efforts, while also giving a comprehensive overview of individuals for targeted marketing

  • Refine marketing tactics based on voter giving and engagement behaviors

  • Create a single source of truth to build campaign audiences and simplify reporting

  • Study comprehensive views of campaign performance and constituent profiles via pre-built dashboards for more in-depth leadership insights and reporting

To learn more about the Data Accelerator for Nonprofits, register to attend the webinar on September 22 at 2 p.m. ET or request a free demonstration.

About Merkle

Merkle is a leading data-driven Customer Experience Management (CXM) company specializing in delivering unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s legacy of data, technology and analytics forms the basis of its unmatched skills in understanding consumer insights that lead to hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty and corporate marketing technology help improve marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with over 50 additional offices in the Americas, EMEA and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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