The Greater Longview United Way begins its 2021-2022 campaign this month with a goal of $ 1.24 million and a theme focused on unity.
Executive Director Evan Dolive said the launch event will be held virtually this year with a video announcement on United Way’s social media and website due to concerns over COVID-19.
“Our theme is ‘Everything is better when we stand together’,” said Dolive. “The reason we chose ‘Everything is better when we stand together’ is that we have all been through the same thing over the past 18 months, and we have realized that we all need each other. We are better together than when we are apart.
Most campaign events will take place virtually, but plans could change, he said.
“We take it one day at a time,” Dolive said. “The ones we can do in person, we will. We make sure to be as safe as possible. “
Reporting events and updates will take place virtually again this year. Dolive is still hoping to host a big fundraiser, Cooking at the Creek, in person in March.
A campaign launch video, which has yet to be released, features Dolive and campaign chairs discussing the theme, leader efforts and more.
The campaign runs from September to March.
“Our vision is to unite the benevolent power of the community,” said Dolive. “It’s our expectation, it’s for Longview to unite. I am originally from Longview and know that people care deeply about our city.
Dolive said there are many people and groups in the area who need help.
“There are people who need our help to recover from the effects of the pandemic or just life that is going on,” he said.
The Greater Longview United Way exceeded its fundraising goal for 2020-2021 with more than $ 1.042 million.
The 2020-21 campaign officially ended on March 31.
Funds donated to the organization stay in the community, with the exception of approximately 2% sent to the national organization Centraide.
The funds raised are donated to 20 partner agencies with 37 programs, including the Boy Scouts of America of the East Texas Area Council, the East Texas Literacy Council, the Girl Scouts of Northeast Texas, the American Red Cross serving the emergency services of East Texas, Longview Community Ministries, Longview Child Development Center, The Salvation Army, East Texas CASA and more.
The Greater Longview United Way works with agencies to improve education, help East Texans achieve financial stability and promote healthy lifestyles, according to the organization.
For more information and to learn how to donate, visit www.longviewunitedway.org.